Guest Blog by Julie Schumacher, sasse agency In today’s digital landscape, a strong online presence is more important than ever. As a proud member of the Greater Bethesda Chamber of Commerce, it’s likely you’re aware of the importance of networking. Have you considered the impact that a well-crafted blog can have on your business?
Let's Get Going… Blogging is “good for business” – it is an important part of a successful marketing strategy. Here are some reasons:
Let's Get Blogging A blog does not have to be stressful. Here are a few steps to help you begin:
Let's Get Social Have fun getting social with your blog. Each channel has its own personality, for example, LinkedIn is the boardroom discussion, Facebook is the water cooler convo and X is the newsroom… understand the best channel to reach your audience. Let's Get Optimized To ensure your blog is well-optimized, it's important to focus on both technical SEO and content strategy. On the technical side, you’ll need to implement key elements like title tags, meta descriptions, H1 headers, and Alt tags for images. Don’t forget to resubmit XML sitemap for indexing. For your content strategy, start with a primary keyword phrase and use it at least twice throughout the article. Be sure to include internal links to other relevant content on your site and add an image with alt text that includes your keyword. Let’s Get Resources There are numerous tools available to ensure your content is well-written including accurate spelling, proper grammar, and punctuation. AI can support you as a tool to explore trends and topics, research keywords, create outlines and more. Remember, when generating content, AI can lack creativity, emotion, uniqueness, and accuracy --- fact check those stats! Let's Get Connected! Learn more about being a guest blogger for The Greater Bethesda Chamber of Commerce. To discuss a blog or your marketing strategy, contact Julie Schumacher, founder of sasse agency
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The Chamber aims to help our members in any way we can. We're launching a Guest Blog program - to bring pertinent information to our members, and to let our members show their knowledge and expertise. If you have something you'd like to share with the Chamber community, see below for some of the details!
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Welcome!Our Chamber Blog is designed to provide you information about The Chamber, our members, advocacy and legislative updates, and important business tools. Archives
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