Guest Blog by: ​Verelyn Gibbs Watson, GBCC Chair Elect
Owner, Nothing Bundt Cakes Bethesda

Did you know that August is National Black Business Month? The Greater Bethesda Chamber of Commerce is proud to celebrate and honor the important contributions Black-Owned Businesses make nationally, and locally within our community.

While historically, Black entrepreneurship in America can be traced back centuries to the 1700’s, the origins of the official National Black Business Month designation came about in 2004. John William Templeton and Frederick E. Jordan, two Black entrepreneurs, wanted to help empower minority business owners, who face unique challenges when it comes to starting and growing their businesses. 

Although throughout our nation’s history, Black entrepreneurship has continued to grow, that growth has been fraught with obstacles along the way. Ironically, systemic racism and the segregation policies of the time, actually served as catalysts for the development and growth of Black owned businesses. Black entrepreneurs realized the need to create access to goods and services they were denied in mainstream marketplaces. Alas, this success was often met with tragic outcomes such as the 1921 massacre that erased the thriving Black business district known as Black Wall Street in Tulsa, Oklahoma.

Even the beginnings of Black American entrepreneurship were unnecessarily hampered by fear and concerns centered around Black freedom and financial independence. As an example, after enslaved people were emancipated, many grew and sold watermelon to earn a living and support their families. However, propaganda aimed at reducing demand for the fruit by creating negative connotations about Blacks and their “love” of watermelon, succeeded in creating a negative stigma about the fruit, which still exists today in some communities of color.

The obstacles that Black businesses face today may not be as overt, but make no mistake that hindrances such as lack of access to capital/ higher cost of capital or dealing with bias from vendors and/or customers do come into play and have an impact. Even those that get beyond the basic hurdles, may then have to navigate the “positioning” of their business in the marketplace to avoid confusion that may arise. (Just because the business owner is Black, does not mean the business is only for Black consumers.)

Anyone doubting the impact of these issues need look no further than the US Census Bureau whose data helps confirm these disparities. According to their 2021 report, even though Blacks make up approximately 14.2% of the US population – Black businesses are only 2.3% of US businesses.
National Black Business Month is a time to increase our awareness of these issues, but more importantly, to use that awareness to help celebrate and promote Black-Owned businesses that are succeeding, despite the odds.

So how can you help commemorate and celebrate National Black Business Month?  An easy way is to start by visiting or promoting local Bethesda businesses owned by Black entrepreneurs.
Here are a few Black-Owned GBCC member businesses to help you start the celebration!

• Fearless Chix
• ItsMcube
• J L Terrell Construction
• LeBonDay
• Liquid Intrusion Brewing Co
• Marble Title
• Made by Mo-nae
• M.C. Thomas & Associates, Inc.
• New American Restoration
• Nothing Bundt Cakes - Bethesda
• The Wine Concierge